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BRAND STORYTELLING IS THE FUTURE OF MARKETING

In a guest post for B&T, Sheree Barrett-Lennard (née Mutton), the managing director and chief content officer at content marketing agency...

FOUR WAYS TO BUILD A TRUSTED BRAND

Every brand wants to build a trustworthy relationship with its customers. After all, brand loyalty is a crucial part to any brand’s...

SIX CONTENT MARKETING MISTAKES TO AVOID

Content marketing is one of the best and most cost-effective ways to connect with your audience, build brand awareness and grow sales. In...

THE POWER OF BRANDED CONTENT AND HOW TO EXECUTE IT

Once upon a time, the path to purchase was pretty simple. From brand awareness to interest and then product purchasing, the consumer...

HOW CONTENT MARKETING HAS CHANGED SINCE COVID-19

Life and business has changed significantly since the advent of COVID-19. We have adjusted our day-to-day movements, improved our...

HOW TO MAXIMISE YOUR SOCIAL MEDIA STRATEGY

So, you’ve built a content marketing strategy, you’ve honed your storytelling skills, and you’re creating content that connects. But have...

WHY VIDEO IS KEY FOR CONTENT MARKETING

According to The Buggles’ hit song, video killed the radio star. According to content marketing trends on the other hand, video is simply...

HOW TO TURN YOUR WEBSITE INTO A LEAD-GENERATING POWERHOUSE

Website design has come a long way. From the bland and clunky, albeit momentous, first web page to go live in 1991 to the cutting-edge...

CREATING CONTENT THAT CONNECTS, ENGAGES AND INSPIRES

Not all content is created equal. As content continues to dominate the marketing landscape, many businesses are scrambling to get...