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THE IMPORTANCE OF TONE AND VOICE IN COPYWRITING

From headlines to call-to-actions, every word matters when it comes to copywriting. One often overlooked aspect of copywriting is tone...

FIVE THINGS YOU SHOULD LOOK FOR WHEN HIRING A CONTENT MARKETING AGENCY

You might be tempted to DIY your content marketing for a number of reasons. But while content marketing might seem straightforward, it...

IT'S TIME TO OWN YOUR OWNED MEDIA CHANNELS

Since the onset of the pandemic, owned media has played an important role. It helps in connecting businesses with customers, clients,...

SIX CONTENT MARKETING MISTAKES TO AVOID

Content marketing is one of the best and most cost-effective ways to connect with your audience, build brand awareness and grow sales. In...

THE POWER OF BRANDED CONTENT AND HOW TO EXECUTE IT

Once upon a time, the path to purchase was pretty simple. From brand awareness to interest and then product purchasing, the consumer...

WHAT'S THE DIFFERENCE BETWEEN CONTENT MARKETING AND DIGITAL MARKETING?

If you’re looking at increasing awareness, web traffic and revenue for your business you might have come across the words ‘content...