HOW TO WRITE EFFECTIVE EMAIL MARKETING COPY
Email marketing has become an essential tool for brands and businesses to promote their products and services to their target audience....
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- Feb 10
THE BENEFITS OF LONG-FORM CONTENT
Content marketing has become an essential part of all great marketing strategies – and one trend that has emerged is the growing...
- Jan 18
WILL CHATGPT CHANGE THE FACE OF CONTENT AND SEO?
Over the past few months there has been lots of chatter about a new piece of technology. Enter: ChatGPT (Generative Pre-trained...
- Jul 31, 2022
BRAND STORYTELLING IS THE FUTURE OF MARKETING
In a guest post for B&T, Sheree Barrett-Lennard (née Mutton), the managing director and chief content officer at content marketing agency...
- Jun 1, 2022
IF CONTENT IS TRULY KING, WHY AREN'T MORE BRANDS CROWNING A CCO? OP-ED IN THE AUSTRALIAN
If content is truly king, why aren’t more brands crowning a chief content officer? This is the question that has been posed by Reeton...
- May 23, 2022
WHAT CONTENT TYPES ARE WORKING FOR SMALL BUSINESSES IN 2022?
The content landscape is constantly evolving, which also means what worked a few years ago, might not today. According to the Content...
- Mar 14, 2022
FOUR WAYS TO BUILD A TRUSTED BRAND
Every brand wants to build a trustworthy relationship with its customers. After all, brand loyalty is a crucial part to any brand’s...
- Feb 22, 2022
IT'S TIME TO OWN YOUR OWNED MEDIA CHANNELS
Since the onset of the pandemic, owned media has played an important role. It helps in connecting businesses with customers, clients,...
- Dec 8, 2021
SIX CONTENT MARKETING MISTAKES TO AVOID
Content marketing is one of the best and most cost-effective ways to connect with your audience, build brand awareness and grow sales. In...
- Nov 2, 2021
THE POWER OF BRANDED CONTENT AND HOW TO EXECUTE IT
Once upon a time, the path to purchase was pretty simple. From brand awareness to interest and then product purchasing, the consumer...
- Oct 4, 2021
SIX WAYS TO BOOST YOUR ORGANIC SEO
The world of Search Engine Optimisation (SEO) is complex and ever-evolving, which for many small- to medium-sized businesses can also...
- Sep 14, 2021
WHY DO YOU NEED A UX COPYWRITER?
A copywriter is someone who writes the words, be it for a website, blog, brochure, report, advertising campaign or social media. Given...
- Aug 5, 2021
WHAT'S THE DIFFERENCE BETWEEN CONTENT MARKETING AND DIGITAL MARKETING?
If you’re looking at increasing awareness, web traffic and revenue for your business you might have come across the words ‘content...
- Jul 20, 2021
HOW TO BUILD A SUCCESSFUL CONTENT CALENDAR
With streams of new content and ideas, and various platforms and outlets, it’s quite easy to be overwhelmed by your company’s content...
- Jun 7, 2021
4 TOOLS TO HELP YOU BUILD AN AUTHENTIC RELATIONSHIP WITH YOUR BLOG AUDIENCE
With 600 million blogs on the internet, competition is fierce in the world of blogging. Sheree Mutton, Managing Director of Reeton Media,...
- Apr 13, 2021
THE RISE OF THE CONTENT CREATOR AND WHY EVERY BRAND NEEDS ONE
In a guest post for B&T, Sheree Mutton (pictured below), Managing Director of Reeton Media, argues every brand needs a good storyteller....
- Feb 24, 2021
SHEREE SHARES HER TOP CONTENT TECH TOOLS WITH WOMEN LOVE TECH
Managing Director and Chief Content Officer (CCO) of Reeton Media, Sheree Mutton recently shared her top content marketing tech tools...
- Feb 3, 2021
WHAT’S THE TRUE VALUE OF CONTENT MARKETING?
“What return can we expect from all this content you’re creating?” You might have heard this, or something similar, from your boss, and...
- Dec 10, 2020
HOW CONTENT MARKETING HAS CHANGED SINCE COVID-19
Life and business has changed significantly since the advent of COVID-19. We have adjusted our day-to-day movements, improved our...
- Dec 7, 2020
HOW TO MAXIMISE YOUR SOCIAL MEDIA STRATEGY
So, you’ve built a content marketing strategy, you’ve honed your storytelling skills, and you’re creating content that connects. But have...
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