If content is truly king, why aren’t more brands crowning a chief content officer? This is the question that has been posed by Reeton...

The content landscape is constantly evolving, which also means what worked a few years ago, might not today. According to the Content...

Every brand wants to build a trustworthy relationship with its customers. After all, brand loyalty is a crucial part to any brand’s...

Since the onset of the pandemic, owned media has played an important role. It helps in connecting businesses with customers, clients,...

Content marketing is one of the best and most cost-effective ways to connect with your audience, build brand awareness and grow sales. In...

Once upon a time, the path to purchase was pretty simple. From brand awareness to interest and then product purchasing, the consumer...

The world of Search Engine Optimisation (SEO) is complex and ever-evolving, which for many small- to medium-sized businesses can also...

A copywriter is someone who writes the words, be it for a website, blog, brochure, report, advertising campaign or social media. Given...

If you’re looking at increasing awareness, web traffic and revenue for your business you might have come across the words ‘content...

With streams of new content and ideas, and various platforms and outlets, it’s quite easy to be overwhelmed by your company’s content...

With 600 million blogs on the internet, competition is fierce in the world of blogging. Sheree Mutton, Managing Director of Reeton Media,...

In a guest post for B&T, Sheree Mutton (pictured below), Managing Director of Reeton Media, argues every brand needs a good storyteller....

Managing Director and Chief Content Officer (CCO) of Reeton Media, Sheree Mutton recently shared her top content marketing tech tools...

“What return can we expect from all this content you’re creating?” You might have heard this, or something similar, from your boss, and...

Life and business has changed significantly since the advent of COVID-19. We have adjusted our day-to-day movements, improved our...

So, you’ve built a content marketing strategy, you’ve honed your storytelling skills, and you’re creating content that connects. But have...

According to The Buggles’ hit song, video killed the radio star. According to content marketing trends on the other hand, video is simply...

Creating content is easy. Creating content that connects, drives engagement and reaps genuine rewards is a different story all together....

Website design has come a long way. From the bland and clunky, albeit momentous, first web page to go live in 1991 to the cutting-edge...

Not all content is created equal. As content continues to dominate the marketing landscape, many businesses are scrambling to get...