A content audit is a process of evaluating your website's content to identify its strengths and weaknesses. It is essential for improving your website's search engine optimisation (SEO) performance. Conducting a content audit can be a daunting and time-consuming task, but it is worth the effort. Here are the steps we follow when conducting a content audit for SEO:
Step 1: Collect Data
Here at Reeton Media we collect data about your website's content using various tools such as Google Analytics. This is how we access information about the number of page views, loading times, bounce rate, average time on site, and conversion rate. We also look for any issues or bugs that may be impacting your SEO. This information will help identify pages that need improvement.
Step 2: Determine Your Goals
We always take the time to define your SEO goals for the content audit. What do you want to achieve? You may want to increase organic traffic, improve engagement, or reduce the bounce rate. Knowing your goals will help us to focus our efforts and measure your progress.
Step 3: Evaluate Content Quality
Evaluating the quality of your content is extremely important. We begin by looking at the following factors:
Relevance: Is the content relevant to your target audience and business goals?
Accuracy: Is the information in the content accurate and current?
Engagement: Does the content engage the reader and encourage them to take action?
Formatting: Is the content easy to read and understand? Is it visually appealing for your audience?
SEO: Is the content optimised for the major search engines?
Step 4: Identify Content Gaps
Publishing a range of different content is time consuming and there are often ‘content gaps’. We take the time to identify gaps in your content. We can also compare your content to your competitors’ websites – we look for content topics that your competitors cover but you don't. This will help us to create new content that fills the gaps and attracts more traffic to your site.
Step 5: Remove or Improve Low-Quality Content
We can make suggestions on how to improve low-quality content that does not meet your SEO goals or remove content that is not serving your business or brand. This includes pages with low traffic, high bounce rates, and outdated information. We can also make suggestions on combining similar pages to create a more comprehensive piece of content.
Step 6: Optimise Existing Content
We love optimising your existing content by updating it with new information, adding internal and external links, and integrating keywords. We can also improve the formatting of the content to make it more visually appealing and easier to read.
Step 7: Create New Content
Creating new content that fills the gaps in your existing content is our speciality. We use our journalistic and SEO skills to create new content that is relevant to your target audience and business goals.
Step 8: Monitor Your Progress
Many businesses don’t monitor their progress regularly so they have no way of measuring the impact of their content audit on their SEO performance. We continue to track changes in organic traffic, bounce rate, and conversion rate. This will help us to determine the effectiveness of the content audit, make further improvements and adjust the strategy accordingly.
Are you ready to boost your SEO? Contact us on (02) 9825 9600 to organise a content audit for your brand or business.