CONTENT MARKETING TRENDS TO WATCH IN 2024
The world of content marketing is constantly evolving, and staying ahead of the curve is crucial for success. As we approach 2024, it's...
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- May 24, 2023
HOW TO MAXIMISE YOUR ROI ON CONTENT MARKETING
Content marketing is a valuable tool for businesses looking to connect with their target audience and drive growth. However, in order to...
- May 1, 2023
THE IMPORTANCE OF TONE AND VOICE IN COPYWRITING
From headlines to call-to-actions, every word matters when it comes to copywriting. One often overlooked aspect of copywriting is tone...
- Apr 3, 2023
HOW TO CONDUCT A CONTENT AUDIT FOR SEO
A content audit is a process of evaluating your website's content to identify its strengths and weaknesses. It is essential for improving...
- Mar 31, 2023
THE PSYCHOLOGY OF COPYWRITING AND ITS IMPACT ON CONSUMER BEHAVIOUR
The art of copywriting is not just about stringing together words and phrases. It is about understanding the psychology behind what makes...
- Mar 11, 2023
FIVE THINGS YOU SHOULD LOOK FOR WHEN HIRING A CONTENT MARKETING AGENCY
You might be tempted to DIY your content marketing for a number of reasons. But while content marketing might seem straightforward, it...
- Feb 28, 2023
HOW TO WRITE EFFECTIVE EMAIL MARKETING COPY
Email marketing has become an essential tool for brands and businesses to promote their products and services to their target audience....
- Feb 21, 2023
THE DOS AND DON’T’S OF COPYWRITING FOR SOCIAL MEDIA
Social media platforms are a powerful way to connect with potential customers and engage with your audience. But if you're not careful,...
- Feb 10, 2023
THE BENEFITS OF LONG-FORM CONTENT
Content marketing has become an essential part of all great marketing strategies – and one trend that has emerged is the growing...
- Jan 18, 2023
WILL CHATGPT CHANGE THE FACE OF CONTENT AND SEO?
Over the past few months there has been lots of chatter about a new piece of technology. Enter: ChatGPT (Generative Pre-trained...
- Jul 31, 2022
BRAND STORYTELLING IS THE FUTURE OF MARKETING
In a guest post for B&T, Sheree Barrett-Lennard (née Mutton), the managing director and chief content officer at content marketing agency...
- Jun 1, 2022
IF CONTENT IS TRULY KING, WHY AREN'T MORE BRANDS CROWNING A CCO? OP-ED IN THE AUSTRALIAN
If content is truly king, why aren’t more brands crowning a chief content officer? This is the question that has been posed by Reeton...
- May 23, 2022
WHAT CONTENT TYPES ARE WORKING FOR SMALL BUSINESSES IN 2022?
The content landscape is constantly evolving, which also means what worked a few years ago, might not today. According to the Content...
- Mar 14, 2022
FOUR WAYS TO BUILD A TRUSTED BRAND
Every brand wants to build a trustworthy relationship with its customers. After all, brand loyalty is a crucial part to any brand’s...
- Feb 22, 2022
IT'S TIME TO OWN YOUR OWNED MEDIA CHANNELS
Since the onset of the pandemic, owned media has played an important role. It helps in connecting businesses with customers, clients,...
- Dec 8, 2021
SIX CONTENT MARKETING MISTAKES TO AVOID
Content marketing is one of the best and most cost-effective ways to connect with your audience, build brand awareness and grow sales. In...
- Nov 2, 2021
THE POWER OF BRANDED CONTENT AND HOW TO EXECUTE IT
Once upon a time, the path to purchase was pretty simple. From brand awareness to interest and then product purchasing, the consumer...
- Oct 4, 2021
SIX WAYS TO BOOST YOUR ORGANIC SEO
The world of Search Engine Optimisation (SEO) is complex and ever-evolving, which for many small- to medium-sized businesses can also...
- Aug 5, 2021
WHAT'S THE DIFFERENCE BETWEEN CONTENT MARKETING AND DIGITAL MARKETING?
If you’re looking at increasing awareness, web traffic and revenue for your business you might have come across the words ‘content...
- Jul 20, 2021
HOW TO BUILD A SUCCESSFUL CONTENT CALENDAR
With streams of new content and ideas, and various platforms and outlets, it’s quite easy to be overwhelmed by your company’s content...
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