You might be tempted to DIY your content marketing for a number of reasons. But while content marketing might seem straightforward, it...

Email marketing has become an essential tool for brands and businesses to promote their products and services to their target audience....

Social media platforms are a powerful way to connect with potential customers and engage with your audience. But if you're not careful,...

In a guest post for B&T, Sheree Barrett-Lennard (née Mutton), the managing director and chief content officer at content marketing agency...

If content is truly king, why aren’t more brands crowning a chief content officer? This is the question that has been posed by Reeton...

The content landscape is constantly evolving, which also means what worked a few years ago, might not today. According to the Content...

Content marketing is one of the best and most cost-effective ways to connect with your audience, build brand awareness and grow sales. In...

Once upon a time, the path to purchase was pretty simple. From brand awareness to interest and then product purchasing, the consumer...

If you’re looking at increasing awareness, web traffic and revenue for your business you might have come across the words ‘content...

With streams of new content and ideas, and various platforms and outlets, it’s quite easy to be overwhelmed by your company’s content...

Are you struggling to write copy for your website or captions for social media? Or perhaps you don’t know what tone of voice you should...

“What return can we expect from all this content you’re creating?” You might have heard this, or something similar, from your boss, and...

Life and business has changed significantly since the advent of COVID-19. We have adjusted our day-to-day movements, improved our...

So, you’ve built a content marketing strategy, you’ve honed your storytelling skills, and you’re creating content that connects. But have...

According to The Buggles’ hit song, video killed the radio star. According to content marketing trends on the other hand, video is simply...

Creating content is easy. Creating content that connects, drives engagement and reaps genuine rewards is a different story all together....

Website design has come a long way. From the bland and clunky, albeit momentous, first web page to go live in 1991 to the cutting-edge...

Not all content is created equal. As content continues to dominate the marketing landscape, many businesses are scrambling to get...

You’ve probably heard the expression “content is king”. Perhaps you’ve heard it so often that it’s starting to grate a little. Yet, there...

When it comes to creating content, nothing is more powerful or more memorable than good storytelling. Brand storytelling has the power to...