FIVE THINGS YOU SHOULD LOOK FOR WHEN HIRING A CONTENT MARKETING AGENCY
You might be tempted to DIY your content marketing for a number of reasons. But while content marketing might seem straightforward, it...
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Feb 28, 2023
HOW TO WRITE EFFECTIVE EMAIL MARKETING COPY
Email marketing has become an essential tool for brands and businesses to promote their products and services to their target audience....
Feb 21, 2023
THE DOS AND DON’T’S OF COPYWRITING FOR SOCIAL MEDIA
Social media platforms are a powerful way to connect with potential customers and engage with your audience. But if you're not careful,...
Jul 31, 2022
BRAND STORYTELLING IS THE FUTURE OF MARKETING
In a guest post for B&T, Sheree Barrett-Lennard (née Mutton), the managing director and chief content officer at content marketing agency...
Jun 1, 2022
IF CONTENT IS TRULY KING, WHY AREN'T MORE BRANDS CROWNING A CCO? OP-ED IN THE AUSTRALIAN
If content is truly king, why aren’t more brands crowning a chief content officer? This is the question that has been posed by Reeton...
May 23, 2022
WHAT CONTENT TYPES ARE WORKING FOR SMALL BUSINESSES IN 2022?
The content landscape is constantly evolving, which also means what worked a few years ago, might not today. According to the Content...
Dec 8, 2021
SIX CONTENT MARKETING MISTAKES TO AVOID
Content marketing is one of the best and most cost-effective ways to connect with your audience, build brand awareness and grow sales. In...
Nov 2, 2021
THE POWER OF BRANDED CONTENT AND HOW TO EXECUTE IT
Once upon a time, the path to purchase was pretty simple. From brand awareness to interest and then product purchasing, the consumer...
Aug 5, 2021
WHAT'S THE DIFFERENCE BETWEEN CONTENT MARKETING AND DIGITAL MARKETING?
If you’re looking at increasing awareness, web traffic and revenue for your business you might have come across the words ‘content...
Jul 20, 2021
HOW TO BUILD A SUCCESSFUL CONTENT CALENDAR
With streams of new content and ideas, and various platforms and outlets, it’s quite easy to be overwhelmed by your company’s content...
Jun 21, 2021
WHY YOU SHOULD HIRE A COPYWRITER
Are you struggling to write copy for your website or captions for social media? Or perhaps you don’t know what tone of voice you should...
Feb 3, 2021
WHAT’S THE TRUE VALUE OF CONTENT MARKETING?
“What return can we expect from all this content you’re creating?” You might have heard this, or something similar, from your boss, and...
Dec 10, 2020
HOW CONTENT MARKETING HAS CHANGED SINCE COVID-19
Life and business has changed significantly since the advent of COVID-19. We have adjusted our day-to-day movements, improved our...
Dec 7, 2020
HOW TO MAXIMISE YOUR SOCIAL MEDIA STRATEGY
So, you’ve built a content marketing strategy, you’ve honed your storytelling skills, and you’re creating content that connects. But have...
Dec 1, 2020
WHY VIDEO IS KEY FOR CONTENT MARKETING
According to The Buggles’ hit song, video killed the radio star. According to content marketing trends on the other hand, video is simply...
Nov 17, 2020
THE 4 P’S OF CONTENT CREATION
Creating content is easy. Creating content that connects, drives engagement and reaps genuine rewards is a different story all together....
Nov 3, 2020
HOW TO TURN YOUR WEBSITE INTO A LEAD-GENERATING POWERHOUSE
Website design has come a long way. From the bland and clunky, albeit momentous, first web page to go live in 1991 to the cutting-edge...
Oct 27, 2020
CREATING CONTENT THAT CONNECTS, ENGAGES AND INSPIRES
Not all content is created equal. As content continues to dominate the marketing landscape, many businesses are scrambling to get...
Oct 20, 2020
HOW TO BUILD AN EFFECTIVE CONTENT STRATEGY FOR YOUR BUSINESS
You’ve probably heard the expression “content is king”. Perhaps you’ve heard it so often that it’s starting to grate a little. Yet, there...
Sep 24, 2020
THE ART OF STORYTELLING AND HOW IT CAN BOOST YOUR MARKETING
When it comes to creating content, nothing is more powerful or more memorable than good storytelling. Brand storytelling has the power to...
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