Are you struggling to write copy for your website or captions for social media? Or perhaps you don’t know what tone of voice you should adopt for your new marketing brochure? This is where a copywriter can help.
Everyone can write, but not everyone can write well and get the results they desire through copy. So what does a copywriter actually do?
A copywriter researches and creates written content (known as copy) for the purpose of advertising goods and services on behalf of a client. They develop persuasive and engaging written content for advertisements, slogans, blog posts, emails, sales letters, annual documents, speeches, scripts and websites.
Here are a few reasons why you should consider a copywriter:
1. Professional copywriters create copy that will connect with customers and get results
Regardless of the industry in which your business operates in (real estate, finance, retail, medical or another) and despite you being familiar with the jargon, a copywriter has been honing their craft and creating persuasive content marketing for years. They know what works, and what doesn’t when it comes to connecting your business with customers or clients.
2. They have an objective lens to view your business
Business owners and even marketing professionals sometimes find that their copy falls a little flat. Yes, you know the business inside, out, but sometimes that means that you can’t write about it objectively, or effectively.
3. You’ll get clean and concise copy without mistakes
There’s nothing worse than website copy or marketing documents that are riddled with mistakes. It looks unprofessional and could cost you dearly. Get a professional writer onboard to ensure that your grammar and spelling is correct, and your message is clear.
4. They know how to write for SEO
Do you want your business to climb the results ladder in search engines like Google? If you’re nodding your head, then hire a copywriter that is trained in SEO. They will include keywords in your website copy to help you stay on top of search results and generate more traffic – and that means more leads… hello new customers or clients!
5. They will improve your brand through tone of voice
Cohesive copy across all of your marketing collateral is essential in maintaining a clear tone of voice for your brand or business. Do you want to be fun and flirty, or informative and factual?
6. Finally, they will save you time so you can focus on other areas of the business
Let’s face it. Most of us have a long to-do list to tackle every day. Why not play to your skillset and focus on your strengths? Outsource the tasks that you’re unsure about and don’t waste time.