CONTENT MARKETING TRENDS TO WATCH IN 2024
The world of content marketing is constantly evolving, and staying ahead of the curve is crucial for success. As we approach 2024, it's...
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Feb 28, 2023
HOW TO WRITE EFFECTIVE EMAIL MARKETING COPY
Email marketing has become an essential tool for brands and businesses to promote their products and services to their target audience....
Feb 21, 2023
THE DOS AND DON’T’S OF COPYWRITING FOR SOCIAL MEDIA
Social media platforms are a powerful way to connect with potential customers and engage with your audience. But if you're not careful,...
Mar 14, 2022
FOUR WAYS TO BUILD A TRUSTED BRAND
Every brand wants to build a trustworthy relationship with its customers. After all, brand loyalty is a crucial part to any brand’s...
Feb 22, 2022
IT'S TIME TO OWN YOUR OWNED MEDIA CHANNELS
Since the onset of the pandemic, owned media has played an important role. It helps in connecting businesses with customers, clients,...
Dec 8, 2021
SIX CONTENT MARKETING MISTAKES TO AVOID
Content marketing is one of the best and most cost-effective ways to connect with your audience, build brand awareness and grow sales. In...
Nov 2, 2021
THE POWER OF BRANDED CONTENT AND HOW TO EXECUTE IT
Once upon a time, the path to purchase was pretty simple. From brand awareness to interest and then product purchasing, the consumer...
Aug 5, 2021
WHAT'S THE DIFFERENCE BETWEEN CONTENT MARKETING AND DIGITAL MARKETING?
If you’re looking at increasing awareness, web traffic and revenue for your business you might have come across the words ‘content...
Jul 20, 2021
HOW TO BUILD A SUCCESSFUL CONTENT CALENDAR
With streams of new content and ideas, and various platforms and outlets, it’s quite easy to be overwhelmed by your company’s content...
Apr 13, 2021
THE RISE OF THE CONTENT CREATOR AND WHY EVERY BRAND NEEDS ONE
In a guest post for B&T, Sheree Mutton (pictured below), Managing Director of Reeton Media, argues every brand needs a good storyteller....
Feb 24, 2021
SHEREE SHARES HER TOP CONTENT TECH TOOLS WITH WOMEN LOVE TECH
Managing Director and Chief Content Officer (CCO) of Reeton Media, Sheree Mutton recently shared her top content marketing tech tools...
Feb 3, 2021
WHAT’S THE TRUE VALUE OF CONTENT MARKETING?
“What return can we expect from all this content you’re creating?” You might have heard this, or something similar, from your boss, and...
Dec 1, 2020
WHY VIDEO IS KEY FOR CONTENT MARKETING
According to The Buggles’ hit song, video killed the radio star. According to content marketing trends on the other hand, video is simply...
Oct 27, 2020
CREATING CONTENT THAT CONNECTS, ENGAGES AND INSPIRES
Not all content is created equal. As content continues to dominate the marketing landscape, many businesses are scrambling to get...
Oct 20, 2020
HOW TO BUILD AN EFFECTIVE CONTENT STRATEGY FOR YOUR BUSINESS
You’ve probably heard the expression “content is king”. Perhaps you’ve heard it so often that it’s starting to grate a little. Yet, there...
Aug 20, 2020
WHY NOW IS A GOOD TIME TO INVEST IN CONTENT MARKETING
Businesses need to carefully manage their dollars, but cutting content marketing could lead to an even bigger hit to your bottom line....
Jul 1, 2020
SHEREE MUTTON TO HOST BUSINESS CHICKS MASTERCLASS ONLINE
Reeton Media Managing Director Sheree Barrett-Lennard (née Mutton) will reveal how to build a content marketing strategy that will...
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